ELLE Beauty is Going LIVE with Verishop


Welcome to the future…of livestreaming. ELLE.com and Verishop, the social shopping app that allows experts to stream shopping events (bringing the fun of QVC back to e-commerce!), are teaming up for four live beauty events where you can watch and shop ELLE editors’ favorite beauty picks. With the help of makeup artist Allan Avendaño, whose work you’ve seen on Addison Rae, Jodie Turner-Smith, Joey King, Kerry Washington, and more, we’ve created four special events.

First up?

The Hot Girl Summer Live Shopping Event on July 27th at 6:00 PM PST/9:00 PM EST

Waxed and vaxxed! ‘Tis the summer season to live your best life. But, what does that really look like? Short answer: Bold eyeshadows, pops of color on the lips, and blushed cheeks. Avendaño and I will be breaking down all the essential summer products for your nights back out on the town. If you haven’t seen your friends in months, now is the time to capitalize on a first impression do-over.


Skin is in Live Shopping Event on July 29th at 6:00 PM PST/9:00 PM EST

Skin comes first. If you’re like the rest of us, you’ve been sheet masking in between Zooms and finally perfecting your two-or-twelve-step routine. In this livestreaming event, we’ll go through new innovations and old favorites in the skincare world so we can create the perfect routine for you.

Inclusive Beauty Live Shopping Event on August 3rd at t 6:00 PM PST/9:00 PM EST

Beauty is for all. During this livestream, we will take the time to spotlight some of our favorite Black and AAPI-owned beauty brands. From Golde Superfoods to Wander Beauty, we will talk best products, key ingredients for skin of color, and learn more about the incredible founder’s stories.

And last but not least…

The Essential Essentials Live Shopping Event on August 5th at 12:30 PM PT / 3:30 PM EST

Welcome to our discussion on the holy grail of beauty products. For our final livestream, we’ll discuss the best of the best, the crème de la crème. Be sure to tune in to hear about the beauty products we can’t live without in our rotation. We’re picking favorites!

So, how can you watch it?

All you need to do is download the Verishop iOS app on your phone and find ELLE’s beauty page here. There, you can sign up for alerts and notifications for when we are going live, just make sure you are following ELLEbeauty on the Verishop app, and add the livestreams to your personal watchlist. Plus, you can also shop our ELLE beauty store. The store is full of our editors’ favorite products and will be updated monthly. See something you like? We’re giving away a 15% discount when you shop the livestreams.


Can’t wait to see you soon!

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