Watch the First Teaser Trailer for the Gossip Girl Reboot


Gossip Girl is coming back—that much we already knew—and she just let us in on a big piece of news. In the first teaser trailer for the HBO Max reboot, the company reveals that it will release the show on July 8. That is…soon.

As the teaser opens on the new cast, Kristen Bell’s familiar narrative voice opens with the following lines:

“You’ve gotten so comfortable—thinking you’re in control of your image, your actions, the narrative—that you forgot one thing: I can see you,” she says in that classic, mischievous tone. “And before I’m through, I’ll make sure you see you, too.”

Of course, she finishes her message with an all-too familiar sign-off: “XOXO.”

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The show has been filming since last fall, and the cast seemed to be pretty close IRL from the start.

“It’s definitely hard during COVID; we get tested twice a day, so we just stayed in our bubbles and only hung out with each other,” lead Emily Alyn Lind told Dazed in a Feb. 2021 interview. “But it actually helped so much. These friendships on the show are meant to be ones where we’ve known each other forever.”

The show is supposed to take place in the same universe as the one that also holds Chuck, Blair, Serena, and all the original characters. In a December 2019 interview, executive producer and show-runner Joshua Safran told Entertainment Tonight that GG works a little like superhero movies:

“I think of it like the Marvel universe. It’s not a continuation or a sequel. It truly just is looking at a different angle,” he said.

Whatever happens in this modern new Upper East Side universe, there will be lots of drama, lies, and dirty, dirty little secrets.

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