Sephora Just Launched Makeup Bags with Brother Vellies Designer Aurora James


Finding a makeup bag that doubles as a designer clutch may not be a priority when it comes to organizing your products. But whether you carry a minimalist five-step routine or every red lipstick known to mankind, investing in a makeup bag that is both chic and functional will instantly upgrade your life. Beauty giant Sephora has just joined forces with fashion brand Brother Vellies—designed and founded by Aurora James—to launch a limited-edition collection of makeup bags you’ll want the world to see.

The collection includes three designs, some which take inspiration from Brother Vellies’ artisan style and worldly designs like Doodle Bag: a saddle pouch illustrated with Brother Vellies’ signature doodle graphic design featured on the brand’s popular cowboy boot. Also featured in the collection is a 3-in-1 PVC square bag that has two small pouches inside, one a faux alligator brown and the other a cheetah print. The best part? The bags won’t break the bank with each bag under $50.

“Over two years in the making, we are thrilled to finally share these bags with the world,” says James. “We could not imagine partnering with any brand but Sephora on this collaboration.”

The partnership between Sephora and Brother Vellies goes beyond the designer bag collection. The beauty retailer took the 15 percent pledge, which was founded and pioneered by the Brother Vellies designer, committing at least 15 percent of shelf space to Black-owned brands.

“We are so proud of their efforts to bring more diversity to their shelves,” adds James. “This coupled with Brother Vellies’ goal of keeping artisan design practices and techniques alive, is the type of energy that we continue to support.”

James has also been signed as a brand partner for Sephora’s new cohort, the 2021 Accelerate program, which uniquely features only BIPOC brands.

“We’ve long admired both the Brother Vellies brand and all that Aurora herself has done to advance diversity and inclusion in retail and beyond,” says Brooke Banwart, the vice president and general manager of Sephora Collection North America. “With the launch of this collaboration, we’re thrilled to be able to make Brother Vellies accessories available to all Sephora shoppers, continuing to deliver on our promise of high-quality goods at an affordable price point.”

The limited-edition Sephora x Brother Vellies collection ranges from $30 to $48 and is available to shop beginning February 12 at Sephora and SHOP

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