Uoma Beauty, Sienna Naturals, 54 Thrones and More Join Nordstrom’s Inclusive Beauty Range


Last October, Nordstrom made it easier for customers to locate all their favorite Black-owned beauty brands amongst the sea of brands across the site. Debuting the Inclusive Beauty category, which is the luxury site’s “curated assortment of products created for everyone–regardless of skin or hair type, tone, complexion or texture,” Nordstrom initially launched with seven brands. In honor of Black History Month, Nordstrom is introducing a bunch of new brands into the mix.

Starting this month, Nordstrom will start rolling out five more additions to its Inclusive Beauty category:

Uoma Beauty

Founded by Sharon Chuter —who also founded the Pull Up For Change movement last summer—Uoma Beauty launched with inclusivity at its forefront. The beauty brand is known for its bestselling Say What Foundation, which fuses skincare with makeup and starts with the darkest shade.


Founder Jamika Martin was fed up with the beauty industry’s lack of innovation and skincare products catering to Black skin, so she took matters into her own hand. Enter: Rosen, a skincare brand that simplifies your routine with fun, targeted products that work for all skin tones and textures.

Sienna Naturals

Scalp care is just as important as treating your strands. Hannah Diop created a haircare line that tackles both concerns. Co-owned with Issa Rae, Sienna Naturals products are formulated with the good stuff to keep the bad stuff (harsh sulfates, parabens, silicones, etc.) out.


Many Black owned brands were born out of frustration. For Unsun’s founder Katonya Breaux, it was the dearth of clean sunscreen products for women of color. Breaux created Unsun in 2016 to provide often overlooked skin tones with clean, non-ashy sunscreen.

54 Thrones

Christina Funke Tegbe traded in her corporate suit for a lab coat. Inspired by her childhood growing up in Nigeria, Tegbe launched 54 Thrones to spread the message of the African origin of clean beauty. Each product explores the beauty and authenticity of Africa culture, from the artisans she collaborates with down to the clean ingredients.

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