Every October, in recognition of Breast Cancer Awareness Month, brands from the beauty, fashion, and lifestyle categories partner with charities to spread awareness and fundraise for life-saving breast cancer research through donation campaigns and dedicated products.
This year, Estée Lauder Companies continues its breast-cancer awareness campaign with its extensive list of brands (such as Estée Lauder, La Mer, Bumble and Bumble.), all dedicated to the Breast Cancer Research Foundation.
Meanwhile, Rethink Breast Cancer has partnered with Canadian and international brands such as Peace Collective, Lohn and Gap for its annual campaign. Rethink also collaborated with Michelle Audoin, a metastatic breast cancer advocate, to create Uncovered: A Breast Recognition Project, a new resource that focuses on the breast cancer experience of Black women through powerful imagery and real-life stories. The project shines a light on the significant underrepresentation of, and lack of support for, Black women and other women of colour in the breast cancer community.
Ready to support the cause yourself? Shop the Breast Cancer Awareness Month products for 2021 below: